Toronto, Canada
Samina Esha.
Business Executive, Journalist, Writer, President and Co-Founder of SETO Financial Inc.
Business leadership, journalism and writing across economics, cities, culture and public life.
LeadershipPresident & Co-FounderSETO Financial Inc. · 2018—Present
JournalismPublished reportingNational Post · Gleaner Press
WritingCurrent & archiveSubstack · Trend Hunter
About
Business.
Journalism.
Writing.
Samina Esha is a Toronto-based business executive, journalist and writer with a professional background spanning financial-services leadership, reporting, publishing and communications.
Since 2018, she has served as President and Co-Founder of SETO Financial Inc. Her earlier work includes freelance journalism for National Post and Gleaner Press, editorial and publishing work with Black Moss Press, and communications leadership.
Her work brings together a practical business perspective and a journalist’s interest in how larger economic, civic and cultural shifts affect everyday life.
Selected writing
Journalism & writing.
01
National Post
02
Substack
Lake Ontario or Lake America?
A look at the history, meaning and identity carried in the name of Lake Ontario.
Read on SubstackLatest posts load automatically from Samina Esha on Substack.
03
Gleaner Press
New plans for a new Ontario Place
Reporting on the public vision and design plans for Ontario Place’s urban park and waterfront trail.
Read articleNine months later: no new leads in Dupont station shooting
Reporting on TTC security and the continuing investigation following the Dupont Station shooting.
Read articleBudget cuts plague TDSB… Again.
Reporting on Toronto District School Board budget cuts and their impact on schools.
Read article04
Trend Hunter
Published articles
Earlier published work across lifestyle, technology, pop culture and emerging trends.
View archiveCareer
Selected
credentials.
President & Co-Founder
SETO Financial Inc.
Business leadership at a Toronto-based financial-services company, bringing a communications, editorial and creative perspective to the organization.
Company profileAward recipient
Most Client-Focused Financial Services Company 2026 - Toronto
Issued by Acquisition International • Oct 2026
Award recipient
Most People-Focused Financial Services Leader 2026: (Canada)
Issued by Acquisition International • Oct 2026
Award recipient
Financial Services Leadership Excellence Award 2026 (Canada)
Corporate Vision Magazine — Corporate Excellence Awards
View recognition2026 Nominee
Women in Finance Award
She & Success Business Awards 2026
Books by Samina Esha
Happy Hoppy Series · Book 1
Happy Hoppy Halloween
By Samina Esha
Happy Hoppy Halloween is the first book in the Happy Hoppy series, a playful illustrated Halloween story for young children.
Buy Happy Hoppy Halloween on AmazonReporter, writer, editor & publisher
Freelance journalism for National Post and Gleaner Press, with editorial and publishing experience at Black Moss Press.
Communications & organizational leadership
Past leadership roles with the Ontario Public Interest Research Group included President, Secretary and Co-Director of Communications.
Connect
Find me online.
Writing, professional work and selected updates.